Earlier this week, the Law Society launched a hard-hitting advertising campaign warning the public against the pitfalls one can encounter when dealing directly with your insurance company for personal injury claims.
The campaign, spearheaded with the slogan “Don’t get mugged by an insurer, use a solicitor” is an attempt to highlight that an insurance company’s initial offer of personal injury compensation is only a half or a third of the value that claimants of similar compensation win upon appointing a personal injury solicitor.
FSA: 2-3 times more compensation awarded via PI Solicitors
The fear the Law Society and many personal injury solicitors have is that insurers will start to become the first port of call for many accident victims who will, in turn, accept the initial compensation offer.
Whilst it may sound a lot of money and comes without the trappings of claims court, there’s a very good chance victims would get more from the defendant by going through the courts upon appointing a solicitor, according to information proffered by the FSA.
It may not be all the fault of the insurer, especially if it’s a smaller firm without access to a platoon of legal experts who know personal injury law inside out. But that still doesn’t make offers of substandard compensation acceptable.
As the Law Society’s advert points out, the intricacies of the laws, guidelines and regulations governing injury claims can only be apparent to experts in the field.
Due compensation for personal injury is bound by law
Solicitors who’ve made a career of winning personal injury compensation claims and keep up with changes in the law, especially following the Jackson reforms, are the only body in a position to offer this experience.
And it’s the basis of these reforms that, one would suggest, have prompted the Law Society’s ad campaign.
As insurance firms use the ABS to buy out law firms that have built their businesses on no-win, no-fee compensation claims who now appreciate that minimum fees and caps on small claims implemented following the Jackson reforms may no longer make their business plan as viable as it was, the balance of insurance firms dealing in personal injury claims compared to solicitors’ firms doing the same will soon begin to balance out.
The message from Desmond Hudson, the Law Society’s Chief Exec, leaves nothing to the imagination. He’s quite candidly warned injury victims not to accept the initial offer from insurers. Period.
ABI, obviously, miffed by Law Society ad campaign
Understandably, solicitors’ firms are behind the £300,000 advertising campaign. The ABI‘s Nick Starling has a slightly different take, as you may expect.
He believes that an advertising campaign seeking to make our compensation system one that’s fit for purpose would be more appropriate given that the pre-Jackson reform system helped brand the UK as ‘the compensation capital of the world’.
But the fact remains, if you’ve suffered injury and someone else is at fault, you’re legally entitled to compensation. The people best suited to optimise your compensation are solicitors versed in that aspect of law. It is that simple.
As a solicitor, if you want to support the campaign during the six weeks it’s running, you can get both free advice as well as branded media and guides by visiting the Law Society’s website.
Start your lawful compensation claim today
If you have been made an offer by your insurance firm and want a second opinion on their offer, speak to Lamb Law today for free on 0151 632 2213 or text ‘claim‘ to 80809.
We’ll advise you how much your compensation claim could be worth if you appoint one of our PI Solicitors to fight your corner. If you’re in a hurry, you can also take the first step to start your personal injury claim online for the compensation you are legally entitled to.