Child Safety Week is a new flagship campaign run by the Child Accident Prevention Trust and in 2015 the theme of their campaign is Tea-Time Terrors. The campaign runs from 1st until 7th June and the focus on tea-time terrors gives them the chance to raise awareness of the period in which the number of child road accidents peak.
The Child Accident Prevention Trust believe that ‘tea-time’ is the period in which child road injuries peak and this is due to the fact that parents time is in most demand and focus is spread across the widest number of things. The charity highlight that there are more fatal and serious injuries to school-age children, specifically pedestrians, between 3pm and 7pm than any other time and this is also a time which coincides with when there are more cars on the road than average.
Once the campaign launches the Child Accident Prevention Trust website will offer tips and general guidance about the risks of the roads and how parents can do small things to give their children additional safety and security. The small changes that can be made allow parents to ensure safety without having to remove their attention from other commitments during this peak time.
The Child Accident Prevention Trust is putting together a wide range of free resources which includes a 32-page action pack to support planning and delivery in educational settings as well as at home.
Child Safety Week 2015
Child Safety Week 2015 is designed to forge connections and links between families and the institutions around to support them including schools, health visitors, children’s centres and family support charities.
Statistics once again collated by the Child Accident Prevention Trust found that a third of young people and children injured on our roads admitted they didn’t look before stepping off the kerb and simple safety guidance could make a difference in these cases and truly save lives. The Tales of the Road website is a great resource for younger web users looking for guidance and advice and to raise awareness too, providing real life scenarios and information to back up the video and photographic content.
The 12 months to September 2014 marked the first period which showed an increase in child casualties on our roads since 1995 and this is something that needs to change. From September 2013 to September 2014 2,060 children under 16 were killed or seriously injured on the roads and with events like Child Safety Week organised to provide awareness and hopefully help ensure the figures plummet again next year.
Decreasing the number of deaths and injuries on the roads is something we should all strive towards and reducing child traffic accidents is a key part of this.