Even more Vehicles with Standard-Fit AEB arriving on UK Roads

September 14, 2015

Evidence from Thatcham Research suggests that a further 27,000 brand new cards fitted with autonomous emergency braking (AEB) will arrive on UK roads throughout this month. This will mean the total of cars with standard-fit AEB in the UK will be over 600,000 – which is equivalent to 1.6% of all cars on the road. Whilst this percentage may seem small it’s a step in the right direction for the incorporation of more safety technologies in vehicles, making them safer.

The growth in the number of vehicles with AEB has led to Thatcham, who are strong advocates of the new technology, to urge fleet providers once more to continue and press forward with their take-up of AEB to play their role in the improvement of road safety. Thatcham are also known for the letter they recently wrote to the government to present their strong belief that car buyers should be offered financial incentives to opt for vehicles with AEB as standard.

AEB Technology reduced Rear-End Traffic Collisions


Recent joint data from both the Euro New Car Assessment Programme (NCAP) and ANCAP, their sister organisation in Australasia found that low-speed AEB technology leads to 38% reduction in real-world rear-end crashes and the research also found that there is no discernible difference between urban and rural crash benefits of the technology.

Technology which makes a genuine difference to road traffic collisions and could limit the number of fatalities and casualties on the roads is something which needs to be considered by all car manufacturers in depth, and by the government too. A reduction in collisions in turn sees a reduction in the number of people injured and requiring personal injury compensation for the trauma they have experienced.

How does AEB Technology work?

Using a range of technologies including radar, optical sensors and laser AEB technology identifies other vehicles and even pedestrians and automatically applies the brakes of a vehicle, to provide a safeguard if the driver does not respond in time. It can help to both mitigate and avoid collisions altogether and has the potential to save lives. It is a technology which is most effective at lower speeds and can help reduce the occurrence of low speed accidents (lower than 25mph) significantly. It’s the kind of technology which is becoming standard but should be pushed to the forefront of the road safety agenda.

This short film shows Thatcham’s beliefs on how effective AEB can be and their belief that it could in fact be the next seatbelt: