Almost Two-Thirds of Drivers say Yes to Intelligent Speed Adaptation

October 28, 2015

A survey commissioned by Brake, the road safety charity, has found that 63% of drivers would allow intelligent speed adaptation (ISA) to be fitted in their vehicle. They are using their findings as a driving force behind their calls to the government to consider introducing ISA on UK roads.

ISA is an extremely advanced and effective road safety technology which works using GPS as well as a digital map of speed limits to keep vehicles to the posted speed limit at all times. Brake believe the technology has the potential to make other speed control measures redundant and could ensure all drivers are driving within the speed limit at all times, preventing thousands of injuries and deaths each year.

The survey found that 32% of drivers would be willing to have ‘mandatory intelligent speed adaptation’ fitted to their vehicle if it was provided for free. This mandatory ISA technology works by automatically decreasing acceleration, should the driver exceed the speed limit and it cannot be overridden. 31% said they would be willing to have ‘voluntary intelligent speed adaptation’ fitted if it was provided for free, but unlike the mandatory ISA, this type of technology can be overridden. On top of this 23% said they would be willing to have advisory intelligent speed adaptation fitted, which would alert them to incidences of going over the speed limit but not automatically slow their speed. From the entire survey which took into account 1000 drivers’ opinions, only 14% were unwilling to consider any form of the speed saving technology.

Speed Limit Enforcement

ISA could reduce Road Deaths by up to 46%

Independent research and controlled trials of ISA have predicted that the voluntary form of the technology could see road deaths fall by 21% and the mandatory form could bring down deaths by 46%. The Advisory ISA form is much less effective but it could still bring down road deaths by 5% which equates to 85 lives per year.

Brake believe their survey results should push the government towards considering taking advantage of ISA technology, initially by producing a digital speed limit map of the country and then by requiring manufacturers to equip all vehicles with ISA technology. Brake would also push for the government to make ISA mandatory and introduce it with a campaign which shows exactly what it does and how it can improve road safety.

Statistics from the Department for Transport suggest 3,064 people were killed or injured in road traffic accidents where speed was a factor so any technology to limit speeding should be investigated more closely and considered.