ETSC Film highlights potential life-saving benefits of Intelligent Speed Assistance

February 11, 2016

A new film released by the European Transport Safety Council (ETSC) shows the many benefits of installing Intelligent Speed Assistance (ISA) as a standard feature for all new vehicles in Europe. ETSC make the case for this being standard practice, on the basis that the ISA can be overridden, where necessary.

The five-minute film has been launched as ETSC and the European Commission continue to work on the development of the next step in vehicle safety standards, with the new generation of standards planned to be launched later in this year.

The European Commission tasked the consultants at TRL with a major study which was published last year and it found out some interesting and valuable things about Intelligent Speed Assistance. ISA is one of a range of new vehicle technologies which are suitable and ready for mandatory fitting on new cars as they have been found to be ‘feasible in terms of the technology required’, they are already available and being manufactured and the benefits they offer match the cost which they would add.

There are vehicles which already feature ISA which can be overridden and the Euro NCAP consumer safety rating organisation will also award vehicles with additional points if they have ISA fitted as standard.


Speaking on behalf of ETSC, policy director Ellen Townsend said:

“Getting Intelligent Speed Assistance technology in all new cars will help Europe maintain at the cutting edge as the industry moves increasingly towards automated driving. This is an automated feature that is proven, effective and available now.

Speed is one of the biggest killers on our roads. With the potential to cut deaths by 20%, ISA really is a no-brainer.”

The film which can be viewed below sees the ISA system fitted as standard within Ford Galaxy being tested and demonstrated and this is further supported by expert opinions from Euro NCAP as well as a specialist in post-collision rehabilitation, Ellen Townsend of ETSC herself and also a representative of TISPOL, the European Traffic Police Network.

If technology can be used for the good of safety on our roads and remove some of the many risks, then it is something that all policy makers should be considering and it is something that car manufacturers should be ready to install as standard. With research suggesting ISA can reduce the risk of road traffic accidents and fatalities on the roads it is a good sign that the European Commission is considering it seriously. You can view the ETSC film below: