Six Simple Things for Road Safety Week

March 18, 2016

The new campaign for Road Safety Week 2016 which takes place in November is well underway as the organisers of the event, Brake, has announced that the whole safety week will have one core focus, the six main elements of the official Brake Pledge:

  1. Slow
  2. Sober
  3. Secure
  4. Silent
  5. Sharp
  6. Sustainable


Changes to driving behaviour are key to the roads becoming safer and Brake believe that these changes could prevent the 470 road deaths and serious injuries that occur on roads around the UK every year.

Road Safety Week for 2016 has been confirmed for 21st to 27th November this year and there is a real drive to push forward Brake’s Pledge and make it an important factor that remains in the mind of all road users. Here is a closer look at the meanings behind each of the six pledge elements:


It is important to be on time but not at the expense of someone’s life. Breaking the speed limit is a serious offence and it has been recorded at police crash scenes as a contributory factor for more than a quarter of all fatal crashes in the UK.


Even a single drink when you get behind the wheel can affect your driving which is why Brake is committed to a no alcohol limit, epitomised by their Not a Drop, Not a Drag campaign. The latest government provisional figures suggest one in seven UK road deaths are due to someone who is over the limit behind the wheel.


Seat belts matter and whilst they are a relatively old technology they make a real difference in the event of an accident and that is why it is illegal not to wear your belt. Using a standard three-point seatbelt reduces your chance of dying in a crash by 50% according to research carried out by the National Highway Traffic Safety Administration in 2006.


Mobile phones simply shouldn’t be in use in cars and that call you just had to take could result in a fatality on the road. Drivers who are texting, surfing the web or on the phone whilst driving pose a significant risk and are much more likely to be involved in a crash than those focused wholly on the road.


Whilst there is no formal eye test requirement for drivers, beyond the basic questions in the practical driving test, it is sensible to regularly have your eye’s tested to ensure you are safe on the road without glasses or with your current prescription. Research by the RSA Insurance Group found that road crashes that are caused by poor driver vision result in around 2,900 casualties every year.


The convenience of driving may mean we forget the benefits of being on foot and by minimising the amount we choose to drive we are removing the potential of crashes to happen. Similarly, cars contributed to air pollution which is in part responsible for as many as 29,000 deaths a year.

This strong theme should see Road Safety Week 2016 being as successful as previous years and making a real difference.

Photo credit: © Copyright Mat Fascione and licensed for reuse under this Creative Commons Licence