Think! Biennial Survey Published

June 2, 2016

The Think! Biennial Survey was published on 26th May and it focuses in on the research they have carried out from 2006 to 2015 on measuring road safety attitudes and behaviours amongst the British population.

Drink driving remains the key road safety issue for people in the UK, with them thinking it is the key issue that the government should be addressing but the number of people who consider it to be dangerous and unacceptable has actually fallen. The vast majority of people still agree that driving over the legal alcohol limit is unacceptable the level of agreement has fallen in the results of the 2015 survey.

85% of all respondents to the 2015 survey agreed completely that driving over the limit is dangerous whilst in 2013 results it was 89%. Similarly, 51% of people responding believed that drink driving was one of their top three road safety issues in 2015 whilst in 2013 the figure was 63%. The other two top concerns for drivers in the 2015 survey were speeding and use of handheld mobile phones behind the wheel. These figures remained close than those for drinking driving, with 38% people saying speeding in both 2013 and 2015 and 37% of people saying mobile phones in 2013 to 32% in 2015.

The figures over the 2006 to 2015 period showed positively that cycling safety has continued to increase in importance for drivers and has in fact overtaken child road awareness in the 2015 figures.


It is good news that more drivers are looking out for cyclists but the figures recorded also found that less people are looking out for motorcyclists as they drive. Figures are down to 21% in 2015 from 30% in 2013 and looking out for pedestrians is also down to 40% from 47% in 2013.

This survey is the government’s way of seeing how perceptions of road safety change over the years and how they may need to react accordingly. It can govern the direction of the next Think! road safety campaign and some of the main things to take away from 2015’s results are:

  1. Two thirds of people now completely agree that exceeding the speed limit on rural and country roads is dangerous and unacceptable, whist one in three admit to doing it themselves.
  2. Fewer people view drink driving as dangerous than they did in 2013, with a fall mainly in the 17-34-year-old category of respondents.
  3. More people than previous years believe the government should be addressing cycling safety.

These are just some of the points which can be taken away from the most recent Think! survey and it can be viewed in full via the link at the top of this article.